Instant Pricing

Privacy Policy

Effective date: July 8, 2026

AlphaBaths LLC (“AlphaBaths,” “we,” “us,” or “our”) is a bathroom remodeling company based in Columbus, Ohio, specializing in walk-in tubs, walk-in showers, tub-to-shower conversions, and tub renovation for customers throughout Columbus and Central Ohio. This Privacy Policy explains what information we collect on our website, alphabaths.com, how we use it, whom we share it with, and the choices you have. By using our website, you agree to the practices described here.

Information We Collect

Information You Provide to Us

When you request a quote, use one of our cost calculators or design tools, request service or repair, leave a review, chat with us, or otherwise contact us through a form on our site, we collect the information you enter, which may include:

  • Your full name
  • Email address
  • Phone number
  • Home/street address, city, state, and ZIP code
  • Comments, messages, or project descriptions you type into free-text fields
  • Product and renovation preferences you select (for example, tub or shower options, colors, fixtures, and features chosen in our customization and calculator forms)
  • The type of product and reason for repair, if you submit a service request
  • Review text and ratings, if you submit a review
  • Anything you type into our live chat widget
  • Your email address, if you submit the email signup form in our website footer

Information Collected Automatically

When you visit our site or submit a form, certain information is collected automatically:

  • With form submissions: your IP address, browser type (user agent), operating system, screen size, a visitor identifier, and the page you submitted the form from are recorded along with your entry.
  • Cookies and similar technologies: our site and its analytics and advertising tools set cookies that collect information about your device, browser, approximate location, and how you use our pages. Our lead-attribution tool also stores advertising click identifiers (such as Google and other ad-click IDs from the link you arrived on) in first-party cookies for up to 90 days so we can tell which ad or source brought you to us.
  • Session recordings: we use Microsoft Clarity, which records how visitors interact with our pages (mouse movement, clicks, and scrolling) to help us improve the site.

How We Use Your Information

We use the information we collect to:

  • Respond to your quote requests, service requests, and questions;
  • Prepare estimates and provide the remodeling products and services you ask about;
  • Contact you by phone, text message, or email about your inquiry or project;
  • Send an automatic confirmation email when you submit certain forms;
  • Validate phone numbers entered on our forms to reduce errors and spam;
  • Display customer reviews;
  • Understand how visitors use our website and which advertising brings visitors to us, so we can improve our site and marketing;
  • Protect our website against spam and abuse.

Phone and Text Communications

When you provide your phone number through a form on our website, we use it to contact you about your inquiry, quote, or project, which may include calls or text messages from our team. Phone numbers submitted through certain forms are checked in real time through a phone-validation service (Telnyx) to confirm the number is valid, and that service returns information associated with the number — such as the carrier, line type (mobile or landline), and the name registered to the number — which we may receive and store with your inquiry. Some form submissions also generate a text-message alert to our own business phones so we can respond quickly. We do not sell your phone number, and we do not permit the service providers that handle phone numbers on our behalf to use them for their own marketing. You can opt out of text messages at any time by replying STOP to any message from us, or get help by replying HELP. Message and data rates may apply. Consent to receive calls or texts is not a condition of purchase. If you no longer wish to receive calls or texts from us, you can also contact us using the details below and we will honor your request.

Cookies and Tracking Technologies

We use the following third-party tools on our website. Each collects information such as your IP address, device and browser details, and pages viewed:

  • Google Analytics 4 — measures website traffic and visitor behavior so we can see how our site is used. You can opt out with the Google Analytics opt-out browser add-on. For more information on how Google collects and processes this data, see How Google uses information from sites or apps that use our services.
  • Google Tag Manager — a tag-management tool that loads our analytics and advertising tags.
  • Google Ads conversion tracking — tells us when a visit from one of our ads leads to a call or inquiry, and may dynamically display a trackable version of our phone number; it also enables Google Ads remarketing. You can manage ad personalization at adssettings.google.com.
  • Microsoft Clarity — we partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay, to improve our site and services. Website usage data is captured using first- and third-party cookies and other tracking technologies, and is also used for site optimization and fraud/security purposes. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
  • Meta (Facebook) Pixel — measures the effectiveness of our Facebook and Instagram advertising and allows us to show ads to people who have visited our website; it collects information such as cookies, device details, and the pages you view. You can manage how Meta uses your data at facebook.com/adpreferences.
  • Lead-source attribution cookies — first-party cookies set by our marketing platform (AllWeTrade) that store ad-click identifiers for up to 90 days so we know which advertisement brought you to our site.
  • Google reCAPTCHA — protects our forms from spam and automated abuse; it sends interaction signals to Google for bot detection. Use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service.
  • Live chat widget — our chat tool is provided by Ella’s Bubbles (chatbot.ellasbubbles.com), a third-party chatbot service, which processes the messages and contact details you type into the chat.
  • Trustindex reviews widget — displays our Google reviews; your browser loads widget files from Trustindex’s servers.

Most browsers let you block or delete cookies in their settings. Blocking cookies may affect some site features.

How We Share Your Information

We do not sell your personal information for money. However, we use advertising and analytics cookies that allow Google to collect information about your visit (such as cookies, ad-click identifiers, and pages viewed) for advertising measurement and remarketing. Under some state privacy laws, this may be considered a “sale” or “sharing” of personal information for targeted advertising. You can opt out as described under “Your Privacy Rights” below, or by using the Google and Microsoft opt-out tools linked in the Cookies section above. We also share information with service providers that help us run our business and website:

  • AllWeTrade — our marketing and lead-management (CRM) provider. Form submissions from our website (including name, email, phone, address, and message content, along with the page you submitted from) are forwarded to AllWeTrade so we can manage and respond to leads.
  • SMTP2GO — our email delivery provider, which transmits our outgoing email, including form-notification emails containing your submission details.
  • Telnyx — validates phone numbers entered on our forms (returning carrier, line-type, and caller-name information about the number) and delivers internal text-message lead alerts to our business phones.
  • Ella’s Bubbles — provides our live chat widget and assists with our walk-in tub products; messages and contact details you enter in the chat are processed by its chatbot service, and copies of some form submissions are delivered to it so it can help us respond to product inquiries.
  • Google — analytics, advertising measurement, reCAPTCHA, maps, fonts, and embedded content, as described above.
  • Microsoft — Clarity session analytics, as described above.
  • Meta (Facebook/Instagram) — advertising measurement and remarketing via the Meta Pixel, as described above.
  • Cloudflare — our website traffic passes through Cloudflare’s network, which provides content delivery and security for our site.

We may also disclose information if required by law or to protect our legal rights.

Data Retention

Form submissions are stored in our website’s database, and copies are kept in the systems of the service providers described above (for example, our CRM and email provider). We retain form submissions as business records unless you ask us to delete them. If you would like us to delete your submitted information, contact us using the details below.

Data Security

We use commercially reasonable administrative and technical safeguards to protect your information. Our website traffic is served through Cloudflare’s security network, and most of our forms are protected by Google reCAPTCHA to block spam and automated abuse. No website or transmission method is 100% secure, so we cannot guarantee absolute security, but we work to protect the information you share with us.

Your Privacy Rights

Depending on where you live, you may have rights under state privacy laws — including the California Consumer Privacy Act (CCPA/CPRA) and similar comprehensive privacy laws in other states — such as the right to:

  • Know what personal information we have collected about you and request access to it;
  • Request correction of inaccurate personal information;
  • Request deletion of your personal information;
  • Opt out of the “sale” or “sharing” of your personal information for targeted (cross-context behavioral) advertising;
  • Not be discriminated against for exercising these rights.

To exercise any of these rights, email us at [email protected] or call (614) 917-7992. We may need to verify your identity before fulfilling your request. To opt out of cookie-based advertising, you can also use the Google and Microsoft tools linked in the Cookies and Tracking Technologies section above, or enable a browser-based opt-out preference signal such as Global Privacy Control.

Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13 (or under 16 where broader protections apply). We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us and we will delete it.

Third-Party Links and Embedded Content

Our website contains links to and embedded content from other websites, which have their own privacy policies that we do not control:

  • YouTube — embedded videos on some pages; YouTube may set cookies and collect viewing data when those pages load.
  • Google Maps — an embedded map on our contact page, and Google Maps scripts that load on some other pages of our site; these send your IP address to Google when the pages load.
  • OpenStreetMap — maps on some of our city and location pages load map tiles from OpenStreetMap servers.
  • Google Fonts and other content delivery networks — some pages load fonts and script libraries from third-party servers, which receive standard request data such as your IP address.
  • Social media — we link to our Facebook and Instagram profiles; visiting those platforms is governed by their privacy policies.

We encourage you to review the privacy policies of any third-party site you visit.

Changes to This Policy

We may update this Privacy Policy from time to time as our practices or the tools we use change. When we do, we will post the updated policy on this page and revise the effective date above. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us: